The ABC’s Strategic intent
To enable South African agribusinesses to operate competitively and profitably.
ABC’s Mission
The ABC negotiates for and facilitates a favourable agribusiness environment in order for its members to perform competitively, profitably and sustainably.
ABC Culture & Values
The ABC is an inclusive, voluntary association of agribusinesses that cooperates positively and acts dynamically, creatively and with integrity.
The culture of the ABC is to subscribe to the values of ethical business, accountability, leadership, trust, competence, quality service and excellent communication.